Our overarching vision is to create a strong and diverse business environment that sustains the unique character of our neighborhood and serves the East Village community.

The East Village Independent Merchants Association (EVIMA) is a merchant-led, membership dues-based organization specifically helping businesses and residents in the East Village. 

We celebrate a rich, diverse, and historic neighborhood in Lower Manhattan, characterized by a concentration of mom-and-pop establishments that are becoming less common throughout New York City. Our ultimate goal is to protect one of the most historically unique and culturally rich neighborhoods in the world.

For the Association’s purposes, the neighborhood is bounded to the north by 14th Street, to the west by 4th Avenue, to the east by Avenue D, and to the south by Houston Street.

Increased Visibility + Resources For Growth + Partnerships For Change = EVIMA