About Our Logo
Members of the East Village Independent Merchants Association worked together to develop the East Village Loves logo, a mosaic representation of the love for community and place that EVIMA members feel. East Village Loves is designed to represent the unique character of the East Village, a neighborhood recognized for its advocacy and artistic and counter-cultural history. The East Village is a collection of people and places that individually accumulate to compose New York's most authentic neighborhood. Filled with contradiction and tension, the many pieces together express the underlying character of the neighborhood, one of acceptance, independence, eclecticism and community.